Food Banks Canada provides 860,000 pounds of food to Canadian families every month. Much of their support is provided by key food manufacturers, distributors, and retailers. Our task was to create a compelling message to thank these key supporters, as well as generate possible new corporate contributors as a result of their exposure to the ad. The trade ad, placed in Canadian Grocer, captured the essence of Food Banks Canada’s mandate. By focusing on a moment of carefree fun around feeding families, we shift the idea of a huge statistic and re-imagine it as a small human moment. This image and accompanying message serve as an inspiration to those who have contributed, as well as companies who might be considering adding their support.
Key Supporters | Thank You Print Ad