Once upon a time, the good folks at non-profits relied heavily on grassroots marketing tactics like going door-to-door, organizing community rallies, raising their voice through megaphones and touring neighbourhoods with flyers and posters to garner support for a cause. Luckily, times have changed and while meeting people face-to-face is still arguably the best way to […]
Want to capture your audience’s attention and tell your brand story in a compelling and engaging way? You can, with social media photos. Did you know that Tweets with photos get an average of 35% more retweets and Facebook posts with photos get 37% more engagement? In general, posts with images get 2.3 times more […]
Perhaps it’s fear. Perhaps it’s ignorance. Perhaps it’s a bit of both that causes many people to offer up a half-hearted joke about forgetfulness when I tell them about our campaign for the Alzheimer Society of Canada. The campaign is live now, throughout January, which is Alzheimer’s Awareness Month. The jokes are a predictable but […]
What a wonderful time of year. As our American friends finish celebrating Thanksgiving with their loved ones and counting their blessings, retailers kick-off the holiday shopping blitz with Black Friday and Cyber Monday. The attitude of gratitude quickly dissipates as videos emerge of people getting trampled while rushing to save big on electronics and home […]
Listened to an exciting panel speak about their experiences engaging and retaining emerging philanthropic leaders. Some of are challenge to pin down.
“Everything you do or say is public relations.” Great public relations is invaluable, more than just words on company letterhead or website.
You have announced your new product on Facebook, Twitter, and Google+. Now what? Here’s how to talk about your product without being too sales-y.
Asking customers for feedback, and providing an easy way for them to respond, empowers them and can improve your customer relationship.
Influencers are a social economy who have earned the goodwill of their community; they earn sponsorships and tasked with delivering the brand’s message.