West Park Foundation
Building for the Future
Challenge
In 2017, the Foundation launched a capital fundraising campaign to support the construction of a new hospital. They needed expert design services to brand their campaign.
Solution
We created a suite of publications, indoor and outdoor advertising, print advertisements and a new website. We guided their team through the entire process, from planning the navigation, creating an original design, developing/constructing the site and developing a success measures.
In addition to project-specific criteria, we identified five factors critical to the success of every design project with West Park Foundation:
• A design aesthetic that is modern, clean and aligned with West Park brand standards
• Representation of West Park clients as heroic members of a diverse community
• Ongoing, clear communication and incorporation of client feedback
• Responsive service and quick turnarounds
• Quality assurance and through review of all elements
Our ongoing work includes the design of the Giving Lives Back newsletter (three issues annually), annual donor impact reports, brochures, thank you cards, event invitations (several per year), special events branding, giving society logos, elements for a monthly giving campaign and Tournament of Stars collateral and promotional materials/ads. We also support the West Park team with creative direction for photo shoots.
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West Park Foundation
Services
Social Impact
Design
“Not once has the team at Ramp let us down. From expert counsel to beautiful design work on capital campaign assets to the creation of a new website to visual branding for all our special events, they have been an invaluable partner. I highly recommend Ramp for their strategic approach, top-notch project management, spectacular design—and above all, what a pleasure they are to work with.”
- Kerry Kincaid
Director of Communications, West Park Foundation
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