2020 HINDSIGHT. A LOOK BACK AT THE YEAR AHEAD.
“And now my friend, the first rule of Italian driving,” explains Raul Julia in the classic cross-country road race movie Gumball Rally as he rips off the rear-view mirror and tosses it aside, “what’s behind me, is not important.”
With that point of view in mind, I find myself considering the 2018 year-in-review blog I was going to write and wondering if there might be another way of looking at it. As it is, 2018 exists as a blur in my mind’s eye. Is it just me or did that year go by particularly fast?
Before we know it, it will be 2020, so I’m thinking it would be best to just write the 2019 recap now and check it off the list.
YEAR IN REVIEW 2019
January 15, 2020
The first quarter of 2019 was amazing for Ramp. We met a ton of new clients and began work with some inspiring new people while continuing to help our existing partners grow and prosper through strategic and creative marketing. Our idea of Bird Box Mondays in the office was wisely abandoned after just one day, and thankfully none of the injuries were life-threatening.
Throughout the spring we continued to focus on clients who are intent on ambitious transformation. It’s a bold purpose that we are firmly dedicated to as an advertising agency. Yes, each campaign we strategize and create with our clients has its own individual set of goals, but at the same time, ambitious transformation serves an even higher purpose; lofty, audacious ideas like ending hunger, stopping stigma, finding a cure, and changing minds. Anyway, we continued doing that stuff as the seasons shifted to warmer weather.
Oh yeah, also, on my birthday I always buy a lottery ticket and so on April 17, 2019, I bought one and won $60,000,000 but I continued on here at Ramp Communications anyway, because it’s the greatest place to work in the entire world.
SEO continued to be important throughout 2019, and including keywords to make blogs more searchable was still highly recommended. You know, words like SEO, marketing, advertising, how to win at carnival games, creative agency, copywriting, UFO sightings, public relations, digital ads, Mark Zuckerberg’s baby photos, non-profits, strategy, graphic design, typography, Pinterest fails, and ridiculous, over-the-top food photos.
We continued to spread kindness like confetti through Ramp’s Acts of Kindness. And speaking of confetti, we’re still trying to get the last of it out of our hair from the Leaf’s Stanley Cup Parade in June.
Politics remained eventful and even after the impeachment in the fall, things still didn’t seem to settle. Maybe this year ideas like inclusivity, diversity, and equal rights can get a better foothold. There is always hope.
As the year drew to a close we once again took stock. We are lucky to be able to do what we do. Helping make the world a better place is a privilege, and we are grateful for our friends who are on this journey with us.
And so, with that, 2019 is in the books. I can’t believe how fast it went.