We donated strategic and creative services in partnership with Ryerson University to name and build the Communities Create initiative. With aggressive and ambitious timelines, this project was successfully launched in partnership with the creative community with the purpose of helping unify Canadians who are social distancing during the pandemic. The design strategy encompassed multiple stakeholders including arts and media organizations who sponsored a series of free weekly workshops across various disciplines. Our solution was an overarching brand identity that could stand alone, but be flexible enough to include sponsor logos at the individually sponsored workshops. We also created social media content and key messaging to help partner organizations announce and launch the initiative through social media.
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