The key message of this campaign was to highlight the humanity that is still part of every single person living with dementia. The goal was to convert judgment into compassion and assumptions into understanding. By telling stories directly from those with lived experience and positioning it in such a way that shows they have information that will educate the reader the power immediately switches hands. Including younger people (caregivers and loved ones) we were able to expand the story so it is not seen strictly as an “old persons” disease.
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