SEVEN THINGS I LEARNED AT THE 2017 ARCHANGEL SUMMIT
As the president and founder of Ramp, I often attend a lot of networking events. What I don’t often do is attend business events on the weekend. However, when I heard that a group of entrepreneurs, business leaders, and change agents were gathering on a Saturday to learn about how to make the world a better place, I cleared my calendar. That’s how I ended up at the 2017 Archangel Summit.
At Ramp, we strive to become more and discover new processes, opportunities, and techniques to share with our networks. Most of the brands that we work with are in the charitable and social profit sectors. When I arrived, I thought about the incredibly inspiring roster of speakers and what they could bring to the table for our clients.
Here are my seven biggest takeaways from The 2017 Archangel Summit:
1) Quality design matters
The digital world is a busy and cluttered place. Audiences are often overwhelmed by the amount of information available online. How will you make your brand stand out among the noise? According to Lewis Howes, the best-selling author of The School of Greatness, good design and beautiful imagery can amplify your messaging. Make sure your website and content are well-designed to ensure they are working hard for your cause.
2) The number one audacious goal killer is a lack of belief
“Do not fear problems, because, the bigger the problem, the bigger the opportunity,” said Naveen Jain, entrepreneur, and philanthropist. We often try to solve largescale problems within some sort of fixed paradigm or set of assumptions instead of looking at the entire situation.
3) Set clear goals to break out of a plateau
Have 10 concrete goals at any given time. Seven of them should have a six-month expiration date, and the other three should have a longer shelf life such as five,10 or 25 years. It’s also important to review and adjust them regularly. Daymond John, entrepreneur, author, and member of the hit t.v. show Shark Tank recommends setting aggressive goals, reviewing them daily and resetting them every six months.
4) Cheerleaders know how to lead!
Comedian and YouTube star Nicole Arbour compares leadership to cheerleading. As a cheerleader, if you fall, you still have to get back up and finish your routine, so as a leader, don’t give up. You also have to cheer for others the way you want to be cheered for. One thing that’s imperative? Trusting your team. You can’t fear being dropped if you want to succeed. Cheerleaders know how to keep it real and embrace open and honest feedback because as leaders know, it’s the best path towards improvement.
5) Start with the believers
To create a real change, you need to start with the people that are open to your message first. According to Simon Sinek, the best-selling author of Start With Why, there will always be people who aren’t receptive to your brand or cause and it’s important to not let them distract you. Stay the course and share your message consistently. Everyone will be invited to join in their own time, but don’t worry about the people that don’t.
6) Align your tribe for the greater good
Listening to Marc Kielburger, co-founder of WE.org and WE Day speak was so inspiring. As a humanitarian, activist and social entrepreneur, he is an advocate of shifting people’s thoughts and behaviours from “me” to “we,” empowering them to change the world. Marc spoke about the word “minga,” which is a South American word that means a “coming together of people to work for the benefit of all.” There is no English word that compares, which is a shame because it is such a beautiful concept. Creating a set of shared values for your organization can help align your tribe. Not only does this make decision-making more seamless, it also ensures your staff are on the same page and working towards the greater good.
7) Burn down the barn to see the moon
As a leader, you may sometimes question the direction your organization has taken. Maybe you’ve started to drift from your original mission and purpose. Maybe your team is so caught up in the daily “busy” tasks that you are spending your days doing less and less of what is inspiring and meaningful. According to best-selling author, speaker, and entrepreneur Danielle LaPorte, sometimes you need to go back to the drawing board. Her advice? Don’t be afraid to burn down the barn to see the moon.
After leaving the event, I felt inspired by all of the great ideas and insights that I heard throughout the day. I hope that these takeaways can also help you to deliver on your important mission and purpose.
Don’t miss the next Archangel Summit coming to Toronto on 9/8/2018.