The Association of Registered Interior Designers of Ontario (ARIDO) is the professional body for Interior Designers in Ontario. They came to us for a simple informational brochure to distribute at their booth at the Interior Design Show (IDS). We took a strategic approach to the project and recommended that the piece needed to stand out more in the crowded, design oriented environment of IDS. We looked at a number of unique folding methods to highlight ARIDO’s ‘deeper understanding’ of the interior design profession. As well, the piece actually stands on its own, representing the idea of structural integrity.