Two Million Impressions and 11K+ Website Visits in 2 Weeks

The Toronto Humane Society (THS) asked us to help them re-engage pet owners and rekindle a passion for the organization, rooted in a shared love of animals and their well-being. Through our research, we learned that the perception of the THS among pet owners had steadily devolved into “a place to abandon or adopt animals.” […]

Non-profit leaders: we’re here for you

Charities and non-profits exist to help Canadians when they need it most. Amidst the COVID-19 pandemic, non-profits are on the frontlines providing essential care, programs, and services to our country’s most vulnerable. As every industry adjusts and adapts to this new normal, we know that collaboration and knowledge exchange within the charitable sector is greatly […]

Choosing a federated non-profit funding model

Our bi-annual Federation Leaders’ Knowledge Exchange brings together senior executives from some of our country’s largest federated charities and non-profits. It’s a forum to discuss and share ideas, collaborate, and exchange best practices to improve capacity in the charitable sector. This time around, we focused on how organizations should choose the best federated non-profit funding […]

Social purpose organizations, a massive $50 million fund has your name on it

There’s a new social finance program in town and we’re giving it three big cheers. Employment and Social Development Canada’s Investment Readiness Fund is a two-year pilot program with $50 million committed to social innovation and social purpose organizations that are using community-led solutions to solve our country’s most pressing social and environmental challenges. Social […]

How to build a culture of trust in a federated non-profit

A “federated non-profit” organization has national, provincial and/or local offices, each operating as separate legal entities but under one brand mission. Through our work with many federated non-profits and charities over the years, we identified the challenges and successes that occur when attempting to build trust in the federated model. As we carry out our […]

Corporations: Here’s 3 tips to make the most of your non-profit partnerships

Last month our president, Shelley Mayer hosted a panel at The Corporate Partnership Conference in Toronto. The panel ‘Getting to the heart of successful partnerships in conversation with TELUS and Kids’ Health Links,’ explored the relationship between charity, Kids’ Health Links Foundation, and its long-time corporate partner TELUS. Overall, the whole day echoed the idea […]

Non-profits: Here’s 3 tips to enhance your corporate partnerships

You may have heard that our president Shelley Mayer hosted a panel, ‘Getting to the heart of successful partnerships in conversation with TELUS and Kids’ Health Links’ at the Corporate Partnerships Conference last month. There were valuable tips and takeaways for non-profits throughout all of the conference sessions. Fundraisers and corporations alike were invited to […]

Federation leaders of top non-profits share insights & challenges – Part 2

Earlier this year, we hosted a Federation Leaders’ Knowledge Exchange. It was a great night of valuable conversations and insights from key leaders of federated non-profits (these are non-profits with national, provincial and/or local offices, each operating as separate legal entities but most commonly under one brand/banner). Leading up to the event, we asked each […]

Federation leaders of top non-profits share insights & challenges – Part 1

Recently, we hosted our first ever Federation Leaders’ Knowledge Exchange, an invitation-only evening at North 44 in Toronto. The dinner was designed to create an informal space for the leaders of some of the country’s top charities and causes to share their experiences and expertise in navigating the unique waters of a federated organization (these […]

How to talk to donors

Here are my top 5 favourite points that Rory Green made about effective ways to talk to donors at the Association of Fundraising Professionals (AFP) event.