Before you jump into printing hundreds of brochures or spending money on advertising, know your goals. First, what business goals do you hope to achieve – are they linked to revenue, profitability, growth, new customers? Next, establish the precise role your marketing activities play in the attainment of these business goals. Drive inbound leads? Raise […]
When planning your website navigation, consider the visitor’s point of entry. While a large number of visitors may land on your homepage, those who find you through a search engine or by clicking through a link have the potential to be dropped deep inside. Make sure they can quickly orient themselves to your navigation approach […]
When speaking to your target, try to connect on an emotional level. Rational benefits are easy for your competitors to duplicate. A strong emotionally driven buyer will remain loyal even during difficult times. Connecting on an emotional level means understanding how you make your customers feel. Safe? Confident? Happy? Calm? Joyful? Think feelings not features.
Jot down the top three reasons your customer or prospect visits your website. Now check your homepage. Can they easily find what they are looking for? Does your homepage speak in their language? Is the aesthetic pleasing and welcoming to your visitors? Can they understand how you will fit into their world? If your homepage […]
What is this Twitter thing anyway? Does anybody really use it? What on earth would I use it for? The easiest way to get started with Twitter is by listening. Search on Twitter for words and phrases related to your business. Identify who is talking about these topics. Follow them. Search for people on Twitter […]
It is easy to define your target market too broadly. After all, who WOULDN’T want to use your product or service? With a limited marketing budget, your dollars will work a lot harder if you focus your tactics on a very specific type of customer, your ideal customer. This goes beyond age, gender and income level […]