“Let’s Build The Fire” is the positioning statement we created as part of our full branding of this unique event. Professionals in the not-for-profit sector were invited to this one of a kind professional retreat, themed around summer camp. Participants spent 2 full days on the shores of Koshlong Lake in Haliburton, north of Toronto, sharing experiences, listening to speakers, and learning best practices, all against a backdrop of nature and adventure.
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