GUEST BLOG: ARE YOU STRUGGLING TO SUCCESSFULLY IMPLEMENT YOUR COMMUNICATIONS STRATEGY?
Having a communications plan that’s well shared and understood is one of the keys to smooth implementation – but often teams with solid plans are still surprised by obstacles that surface.
Marketing communications plans are innovative – adapting to changes in technology, channels, market conditions, and donor expectations – but changes to trusted and familiar processes can also create anxiety and raise new questions.
Warning signs to watch out for:
- Staff and volunteers become disengaged or anxious, they are reluctant to share their concerns
- Teams are confused about who decision makers are and when clear decisions are made, new questions surface that cause delays during implementation
- Internal communications become fragmented or ineffective, information that was thought to be widely shared doesn’t make it to key staff or volunteers
- Staff holds on to information because their unasked questions or concerns have not yet been addressed
- Teams gravitate to the familiar – lapsing back into past processes or practices when things become difficult
As teams struggle with implementation it’s hard not to worry that your marketing needs have surpassed their skill level.
Marketing Communication teams are often very versatile, flexible, adaptable, and motivated learners – but you may have reached the point where you need to consider leveraging new expertise to boost their development.
If it seems to take forever to get a marketing campaign up and running it can be a sign that your team is spread too thin. It’s not that your plan isn’t clear – they just have too much to do and not enough time or resources to get everything done in a timely manner.
Over the years, gradually expanding project scope (scope creep) can incrementally sneak into even the best of plans and dilute the impact of your efforts.
If you find yourself recognizing some of these warning signs the first step is easy.
One of the most common communications mistakes is forgetting to keep all conversations two-way.
Set up a team meeting to ensure that everyone understands their role in making the plan a success. Like fundraising, a communications plan will only bear fruit if everyone understands how they can contribute to goals and priorities.
Like fundraising, a communications plan will only bear fruit if everyone understands how they can contribute to its goals and priorities.
If you need additional insight, don’t hesitate to contact us. We can facilitate discussions to identify barriers that staff may be reluctant to share.
It’s important to sit down with the team and help plan communications activities over a specific timeframe, ensuring that clear implementation goals and objectives are set to achieve the results you’re looking for.
Once teams have a clear implementation schedule, if you find that you need additional expertise, we can help coach, fill in gaps, monitor results, and produce insightful reports to aid in organizational learning.
Do you have any other tips to keep marketing activities on track?
We’d love to hear about them in the comments.