Hot Off The Presses: Using Press Releases to Tell Your Story
Press releases have been long thought of as a dull but necessary output of marketing departments. It’s difficult to get excited about them, but they remain a frequently employed marketing tactic, particularly in the enterprise space.
Before you assume the Press Release is going the way of the dodo, consider that they still provide several important benefits:
Most currrent Press release services can also post your release online, so they can aid SEO, and don’t need to rely on traditional distribution channels
Reach the right people
The press in your industry are looking for releases. They may not be looking for your blog. If you reach the right people, a mention in your industry’s trade magazine can be invaluable.
Press releases still have an air of authority about them. A good press release can help raise the profile of your your organization.
The Press release format often gets picked up by multiple services and distributed to a large number of sites, greatly extending the reach of your content.
If you’re not yet using Press Releases in your marketing, it might be time to give them a second look. Check out Veronica Maria Jarski’s Seven Traits of Press Releases That Actually Get Read.