The Jerusalem Foundation is dedicated to promoting the city of Jerusalem in areas of economic growth, education, vulnerable populations, shared living, arts and culture, and heritage. They approached us to develop a pilot project to raise funds, to be tested in Canada before rolling it out internationally. The focus was on 3 distinct initiatives: 1. Café Europa (a support network for Holocaust Survivors), 2. Hand In Hand School (where Jewish and Arab students learn together), and 3. Cultural Quarter, dedicated to a vibrant arts scene in the city. These dedicated digital campaigns had to tell each unique story while maintaining the Jerusalem Foundation’s brand. The ads pushed to a dedicated landing page where donors could learn more and contribute. We also encouraged visitors to sign up for their newsletter in order to build their data base.
Landing page | Digital ads | Email campaign