Keep your homepage customer focused
Jot down the top three reasons your customer or prospect visits your website. Now check your homepage. Can they easily find what they are looking for? Does your homepage speak in their language? Is the aesthetic pleasing and welcoming to your visitors? Can they understand how you will fit into their world? If your homepage is cluttered, uses industry jargon or is organized contrary to your customer’s way of thinking then you are missing a big opportunity to connect and provide a great customer experience.