Kid-E-Care is a start-up health clinic providing pediatric urgent care after hours. Recognizing the value of a strong and impactful brand, the doctors launching the clinic wanted to enlist our help right from the outset to establish their brand name, logo, identity, website and materials. Since Kid-E-Care is an alternative to a typical ER visit, we made the “E” prominent in the design. The responsive website provides parents with a real time indicator showing the clinic’s open/closed status and approximate wait time. The strategy tapped into the insight that their hours are convenient for parents and that the need for urgent care for children can happen at any time.
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