Holy Trinity School is nestled in The Oak Ridges Moraine north of Toronto. A beautiful campus and architecturally traditional exterior contrasts the innovative teaching methodologies and vibrant community inside the school. Through research, we discovered that once parents and students experienced HTS first hand, they had a new appreciation for the school. The result was the “More than” campaign. We created a print advertising, social media, out of home, and direct mail campaign driving potential students to open house events. The consistent message was “More Than A School / Student / Teacher.” Attendance for open houses increased over 40% year-over-year.