Research provided a wonderful insight: Stratford, Ontario is more than just the Shakespeare Festival. It is a vibrant arts community – in fact it’s Canada’s premier arts town. We built a campaign that literally shows how ARTS are a reflection of what Stratford is all about. Digital advertising and cheeky print ads capture the spirit of the town, with promoted walkable tours against the four pillars of live music, visual arts, fine cuisine, and play (which includes boutique shopping, and welcoming accommodations). The new digital ad creative resulted in a 43% increase in display ad conversion and 35% decrease in cost per conversion, in just one month.
Branding | Advertising