SolarShare is an innovative green energy co-operative that sells community solar bonds to finance large solar energy projects in Ontario, and was looking to grow its member/bondholder base and attract more high net worth investors. Identifying that SolarShare’s existing brand and image did not represent their true level of innovation, professionalism and trustworthiness or that of high net worth investor expectations, we re-branded SolarShare creating a new logo, tagline, brand visual identity and all new materials. Ramp also developed an integrated marketing and PR campaign to bring together communications related to advertising, events, digital marketing, social media, member relations and media relations all surrounding a core theme of “Impact Investing”. Bond sales have increased 83% year-over-year since launching the new identity and materials.
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