SPOTLIGHT: DEAN MOORE, ACCOUNT SUPERVISOR.
The Ramp spotlight is on and we’re giving you a chance to get to know us better. Here’s what we found out about Dean Moore, our Account Supervisor.
Meet Dean Moore, our new Account Supervisor:
Where did you grow up?
I was born and bred in Toronto. I grew up in the Port Union area of the east end.
As a child, what did you want to be when you grew up?
As a child, my one and only goal 🏒 was to play hockey for the NHL. I’m still patiently waiting for the Toronto Maple Leafs to call …
How did you get into marketing and advertising?
I was always interested in business. I knew deep down that it was the field I should get into. When I was choosing a University major I grappled with either marketing or real estate, but in the end, marketing won. Learning about the strategy behind a strong brand and the thought that goes into each piece of marketing and every message always fascinated me. I truly believe marketing has the ability to influence us as humans, having an impact on our emotions and our behaviour, and that’s powerful.
What’s your favourite project that you’ve ever worked on?
That’s a tough one as there are so many great campaigns to choose from! I worked on an internal HR campaign for Mohawk College that really stood out for me. We set out to create a strategy that galvanized the entire Mohawk staff network from all of their multiple locations, encouraging them to rally behind the school’s five-year strategic plan. The basis of the campaign was to highlight individual achievements and show how these individual actions tied back to the College’s overarching goals. We heard so many incredible and inspiring stories. One that really stuck out for me was from a woman who led a program to assist students with visual impairments. It was the catalyst to the school building a 3D, accessible map with braille indicators. The staff loved the campaign because it created a platform to recognize team members who do incredible work for the school but may have been too humble or shy to vocalize their achievements.
You just joined the team at Ramp. What do you like about working here?
The people. The Ramp team is so passionate about our clients and the work we deliver. I’m sure it’s contagious for anyone who walks through these doors. And, the work. We work with brands that make a strong impact on their community. It’s some of the most rewarding work I’ve ever done, which makes it easy for me to get up in the morning.
Do you have any hobbies?
I love sports and the outdoors, I always have for my entire life. Playing and watching hockey has been my passion since I was 4 years old. I grew up playing competitively where I created some of my fondest memories and made some of my closest friends. I’ve also developed a passion for travel and foreign foods. I’ve visited Australia, Indonesia, Portugal, Italy, and Greece in the past several years and I plan to explore much more of the world in the future.
Do you have any hidden talents?
I’m not sure if they’re hidden (because I win most years) but I’ve perfected the craft of fantasy sports. I am a 4-time winner in my fantasy football and hockey leagues in the past three years. I’d also like to consider myself an adventurous cook and a great singer. Although my roommates and past colleagues likely wouldn’t agree when it comes to my singing.
What’s your favourite movie and why?
I have many but I really enjoyed Django Unchained. It had a powerhouse cast combined with great music and that signature Tarantino flair.
What’s one new thing you’d like to learn this year?
I tried snowboarding for the first time this year, and I’m trying to improve on that. This may sound ridiculous but I’d like to learn how to sew as I always seem to be ripping my clothing and tearing my sports gear.
Are you planning anything fun this summer?
I’ll be attending one of my closest friends’ weddings in June and I’m planning a shorter European getaway later in the summer. I also hope to get away for a few golf and cottage weekends.
What’s your favourite ad or campaign of all time?
It’s a no-brainer. The Mac vs PC spots changed the trajectory of the entire Apple brand. This campaign was a creative way for Apple to establish itself as a legitimate competitor to PC, which had a monopoly over the computer industry.
What’s your favourite hidden gem in Toronto?
It’s not really a hidden gem but Trinity Bellwoods Park is an amazing place to hang out during the summer months in the city. It’s also a great place to play outdoor hockey throughout the winter. I also really like ODDSEOUL in Queen West. It’s a hidden restaurant gem and a pretty cool little Korean tapas place that’s reasonably priced.
Thanks for taking the time to catch up.
Up next, we’ll be catching up with our new Manager of Business Development and Partnerships, Ratsamy Pathammavong. Don’t miss it!