Earlier this year, we hosted a Federation Leaders’ Knowledge Exchange. It was a great night of valuable conversations and insights from key leaders of federated non-profits (these are non-profits with national, provincial and/or local offices, each operating as separate legal entities but most commonly under one brand/banner). Leading up to the event, we asked each […]
Have you ever wondered why some brands inspire a fiercely loyal following, while others fight tooth and nail to make a splash? Let’s talk about brand love. The other day, I was passing through Ramp’s kitchen when I saw the latest issue of FastCompany on the counter. At first, I thought it was a really […]
Google. Apple. Nike. These and other mega brand names that we encounter multiple times daily have become part of the culture. Each name has its unique origins. (I googled how Google got its name incidentally, and it is alleged that they intended to call it googol, which is a mathematical term to describe a 1 […]
“Let’s make a viral campaign,” “An event! We’ll stage an event!” If you’ve ever caught yourself making statements like that, read on. There are two critical errors we consistently encounter when we are contacted by prospective clients looking for advice on their marketing. The first is that they approach a marketing problem with a tactic, […]
As a full-service marketing and communications agency in the social profit sector, we work with many charities, non-profits, and social enterprises. We’re no strangers to national federations and how to manage the opportunities and challenges they encounter when it comes to marketing, communications, and coast-to-coast fundraising. What’s a federation anyway? A federation is an organization with […]
They say that there are two sides to every story. According to Russel Working, in marketing there are four unique storytelling trends that you can use to market your brand.
A customer’s first experience with a product is through imagery, so hiring a professional photographer is the wisest choice when it comes to the shot.
In-store signage not only attracts customers, it also provides the a way for them to navigate within the store itself – just like they do online.
When speaking to your target, try to connect on an emotional level. Rational benefits are easy for your competitors to duplicate. A strong emotionally driven buyer will remain loyal even during difficult times. Connecting on an emotional level means understanding how you make your customers feel. Safe? Confident? Happy? Calm? Joyful? Think feelings not features.