Now that the snowy dust of the holidays has settled, many of our clients are approaching us for strategic advice, marketing tips and creative ideas about how to achieve the maximum impact from their organization’s marketing budget. We know that finding inspiration in the day to day grind of getting things done can be tricky, so […]
Perhaps it’s fear. Perhaps it’s ignorance. Perhaps it’s a bit of both that causes many people to offer up a half-hearted joke about forgetfulness when I tell them about our campaign for the Alzheimer Society of Canada. The campaign is live now, throughout January, which is Alzheimer’s Awareness Month. The jokes are a predictable but […]
What a wonderful time of year. As our American friends finish celebrating Thanksgiving with their loved ones and counting their blessings, retailers kick-off the holiday shopping blitz with Black Friday and Cyber Monday. The attitude of gratitude quickly dissipates as videos emerge of people getting trampled while rushing to save big on electronics and home […]
Did you know that every October during Pro Bono Week organizations from around the world volunteer their services to organizations with limited resources? The term pro bono comes from the Latin, pro bono publico which means “for the public good.” As strategic leaders in the social profit sector, we’re always looking for ways to pitch […]
Non-profits often contact me when their communications efforts no longer produce satisfactory results. They can struggle to evaluate their communications investments, innovate, and improve. A quick communications audit can highlight where teams may have fallen into a communications rut, providing a fresh perspective on how to optimize resource allocations to maximize impact. We can all get […]
As a full-service marketing and communications agency in the social profit sector, we work with many charities, non-profits, and social enterprises. We’re no strangers to national federations and how to manage the opportunities and challenges they encounter when it comes to marketing, communications, and coast-to-coast fundraising. What’s a federation anyway? A federation is an organization with […]
5 TIPS TO CREATING A CONNECTION Your cause, foundation, or charity exists to make a difference in the world, and the effect you have on the lives of the people you help is a source of inspiration. Tapping into it, and telling their impact stories in a way that captivates, can be a vital element […]
Here are my top 5 favourite points that Rory Green made about effective ways to talk to donors at the Association of Fundraising Professionals (AFP) event.