Archive

The Ramp spotlight is on and we’re giving you a chance to get to know us better. Here’s what we found out about Jeff Gougeon, our Senior Project Manager. Meet Jeff Gougeon, our new Senior Project Manager: Where did you grow up? I grew up in Sudbury. I spent many summers at a cottage in […]

These three items are in good company. They’re the business ideas of an inspirational group of entrepreneurs that we met during our Pro Bono Week activities. There were 10 companies that made the short list to receive expert marketing advice from our team, pro bono. They were: FanFit Gaming Designs, Fitset, House of VR, Igloo, Little Robot Friends, […]

Once upon a time, the good folks at non-profits relied heavily on grassroots marketing tactics like going door-to-door, organizing community rallies, raising their voice through megaphones and touring neighbourhoods with flyers and posters to garner support for a cause. Luckily, times have changed and while meeting people face-to-face is still arguably the best way to […]

Want to capture your audience’s attention and tell your brand story in a compelling and engaging way? You can, with social media photos. Did you know that Tweets with photos get an average of 35% more retweets and Facebook posts with photos get 37% more engagement? In general, posts with images get 2.3 times more […]

This National Volunteer Week, let’s take a moment to recognize the 12.7 million Canadians who make our country a better place through their volunteer efforts. As we reflected on our volunteer work, we started thinking… while volunteering is something we do because we love to give back, it also provides us with excellent value. When […]

When the time comes to acknowledge your generous donors, it’s important that you strike the right note. As with any outreach, the donor thank you is an opportunity to present your brand in the best possible light and enhance your organization’s donor stewardship efforts. Get creative. It doesn’t have to be a standard letter, but […]

Now that the snowy dust of the holidays has settled, many of our clients are approaching us for strategic advice, marketing tips and creative ideas about how to achieve the maximum impact from their organization’s marketing budget. We know that finding inspiration in the day to day grind of getting things done can be tricky, so […]

About a year ago in this space, I considered the waning year and what might be in store for us in 2017. It feels like we blinked and ended up right where we began only with another trip around the sun under our belts. My feelings then were pretty much the same as they are now. […]

What a wonderful time of year. As our American friends finish celebrating Thanksgiving with their loved ones and counting their blessings, retailers kick-off the holiday shopping blitz with Black Friday and Cyber Monday. The attitude of gratitude quickly dissipates as videos emerge of people getting trampled while rushing to save big on electronics and home […]

Google. Apple. Nike. These and other mega brand names that we encounter multiple times daily have become part of the culture. Each name has its unique origins. (I googled how Google got its name incidentally, and it is alleged that they intended to call it googol, which is a mathematical term to describe a 1 […]