The 3 Ingredients of Successful Digital Marketing
Running a digital marketing campaign as part of your marketing mix is challenging and time consuming. When done right, it has the potential to be a powerful tool. Keep these three important factors in mind when working on your next campaign.
Marketing is, after all, about selling. Periodically telling your customers about a sale, new product release and accolades is an effective way to keep your brand at the top of their minds. But remember to not overdo it, as it might turn people off and seem too spammy.
An important component of marketing is educating. By providing insightful tips and tricks you’re providing a benefit while keeping your product in the spotlight without shouting I’m a salesperson. For example, check out Evernote’s Tips + Guides blog.
Inspiration is part sales, part education, and part DIY (Do-It-Yourself), showing creative and fun ways to get people to use your product. Take for example the President’s Choice Recipes section on their website.
Keep these three ingredients (no pun intended) in mind when working on your next video campaign.