The 3 Musketeers of Successful Media Marketing
Today’s marketers employ a dizzying mix of media to promote their businesses. Whichever you choose will ultimately fall into one of the three following categories: Owned Media, Paid Media and Earned Media.
Is the published content that you have direct control over. This includes digital content on social media such as your Facebook and Twitter page. It also includes your business website and blog. Retail locations are also included.
Involves the exchange of money for advertising your business and products through a third-party publisher. This includes TV, radio, billboards, banners, direct mail, Facebook Ads, Google AdWords, and Twitter Ads.
Involves your customers, fans, and brand advocates. This includes word-of-mouth, Facebook Likes, Comments and Shares, Twitter Re-Tweets, Mentions and Replies.
Think about your recent marketing activities. Are you delivering in all three of these categories? If you’re active in each of them, which of these has been most successful to your business? We’d love to hear about your success or challenges in marketing. Check us out on Facebook or Twitter.