The Power of Blogging For Your Business

Have you considered how powerful a blog is and how it can help boost your online visibility and boost your online authority? Consider this insightful infographic from B2C:

• Small businesses that maintain a regular blog can generate up to 126% more leads

• A blog that contains interesting content is more likely to attract more followers on social media

• Active blogs have the benefit of generating more inbound links

• Brand blogs have the power to communicate authenticity, to generate interest in the product

There are numerous qualitative and quantitative reasons for starting a blog. The key is to maintain it with a steady stream of quality content that is relative to the brand, and which provokes interest and develops the trust of your customers.

Have you recently reviewed your blog for its potential? It’s a mighty marketing tool that’s deserving of a closer look.