How to build a purpose-driven partnership strategy

Strong partnerships, the kind that persevere and flourish have one thing in common: they’re purpose-aligned. I recently spoke at The Partnership Conference which brings together companies and causes to rethink partnerships. My session was all about creating mutually beneficial, lasting partnerships between nonprofits and for-profits (such as sponsorship, community investment, and cause marketing programs). I […]

How to maintain a healthy brand

The unofficial theme of 2020 is resilience. Current events are testing organizations, calling on brands to push past business as usual, adapt, and behave in ways they never thought possible. Everything is in flux and it might be causing you to question your organization’s core identity and ask “who are we now?” Just like a […]

Reflection and change

June 2020.  This month marks the beginning of our tenth year in business at Ramp.  It is also the month we recognize both Juneteenth and National Indigenous Peoples Day in Canada.  Sadly, this June is really like no other in recent memory. The deeply upsetting events that have unfolded over the past month remind us […]

Leading the way for a sustainably abundant future | Sustainable brands 2018

A few months ago, I attended Sustainable Brands in beautiful Vancouver B.C. It was the first time the conference was held in Canada, and it brought together over 3000 senior executives, brand strategists, and sustainability experts with one common purpose: to shape a sustainably abundant future for all. I knew this event was a great […]

How to choose the right pro bono partnership

“Pro bono” comes from the Latin pro bono publico, which means “for the public good.” As leaders in the social profit sector, we’re always looking for ways to pitch in and give back, like we’ve been doing with Futurpreneur Canada as their entrepreneur coaching partner since 2017. Of course, while we’d rather be in the […]