Archive

Strong partnerships, the kind that persevere and flourish have one thing in common: they’re purpose-aligned. I recently spoke at The Partnership Conference which brings together companies and causes to rethink partnerships. My session was all about creating mutually beneficial, lasting partnerships between nonprofits and for-profits (such as sponsorship, community investment, and cause marketing programs). I […]

The unofficial theme of 2020 is resilience. Current events are testing organizations, calling on brands to push past business as usual, adapt, and behave in ways they never thought possible. Everything is in flux and it might be causing you to question your organization’s core identity and ask “who are we now?” Just like a […]

June 2020.  This month marks the beginning of our tenth year in business at Ramp.  It is also the month we recognize both Juneteenth and National Indigenous Peoples Day in Canada.  Sadly, this June is really like no other in recent memory. The deeply upsetting events that have unfolded over the past month remind us […]

A few months ago, I attended Sustainable Brands in beautiful Vancouver B.C. It was the first time the conference was held in Canada, and it brought together over 3000 senior executives, brand strategists, and sustainability experts with one common purpose: to shape a sustainably abundant future for all. I knew this event was a great […]

Did you know that every October during Pro Bono Week organizations from around the world volunteer their services to organizations with limited resources? The term pro bono comes from the Latin, pro bono publico which means “for the public good.” As strategic leaders in the social profit sector, we’re always looking for ways to pitch […]

As the president and founder of Ramp, I often attend a lot of networking events. What I don’t often do is attend business events on the weekend. However, when I heard that a group of entrepreneurs, business leaders, and change agents were gathering on a Saturday to learn about how to make the world a […]

As a full-service marketing and communications agency in the social profit sector, we work with many charities, non-profits, and social enterprises. We’re no strangers to national federations and how to manage the opportunities and challenges they encounter when it comes to marketing, communications, and coast-to-coast fundraising. What’s a federation anyway? A federation is an organization with […]

We’re all in this together. “The B Corp movement is one of the most important of our lifetime, built on the simple fact that business impacts and serves more than just shareholders—it has an equal responsibility to the community and to the planet.” – Rose Marcario, CEO of Patagonia A few months ago, we had […]

Earlier this month I had the great pleasure of attending Companies and Causes Canada produced by the Cause Marketing Forum. WHY I LOVE THIS EVENT: • It is aligned with our fundamental belief that true progress on the challenges of this generation will only begin to be achieved when charities and non-profits and corporations work […]