Enlightened Brands™


Enlightened Brands™ are human-centred, industry-leading agents of growth and change.

Why they thrive is no secret; they’re deeply and authentically purpose-driven from the inside out. Enlightened Brands share a commitment to infusing the good in ways that permeate all touchpoints of the business. They cultivate lasting connections to those they serve and enjoy resilience in the face of a world in constant flux. Their customers are more loyal. Their employees, happier. Find out how Ramp brings the expertise, partners, and tools to help every organization succeed as an Enlightened Brand.


We guide brands through the Enlightened Brand™ process so they can succeed on four key dimensions.

  • Core Values


    Uncover your driving values and their capacity to power the heart of your organization across dimensions of People, Profit and Purpose. Enlightened Brands™ embody self awareness about the values that guide the organization’s mission, services, and how they deliver every day.

  • Unified Experience


    Establish a cohesive and tightly integrated business, where brand and impact strategies permeate verticals, services, and products to inspire and galvanize employees, customers and other stakeholders.

  • Integrated Strategy


    Address and unify your common silos across business strategy, brand strategy, and impact strategy to establish an harmonious and consistent purpose-led brand offering that leads to greater resilience and superior results.

  • Measurable Performance


    Prove successes without performativity. A strong foundation of ESG (Environmental, Social, Governance) reporting best-practices ensures the organization operates ethically and responsibly across every touchpoint and stakeholder.

Meet us at our next info session →


    Business Strategy Services
    • • Strategic planning
    • • Mission, vision values
    • • Organizational design
    • • Product and service design
    • • Change management
    Brand Strategy Services
    • • Consumer insights
    • • Brand audit
    • • Brand strategy
    • • Brand identity
    • • Brand awareness
    Impact Strategy Services
    • • Purpose statements
    • • Program design
    • • Partnership strategy
    • • Theory of change models
    • • Impact measurement
    • • Impact reporting
  • “Not once has the team at Ramp let us down. From expert counsel to beautiful design work on capital campaign assets to the creation of a new website to visual branding for all our special events, they have been an invaluable partner. I highly recommend Ramp for their strategic approach, top-notch project management, spectacular design—and above all, what a pleasure they are to work with.”

    - Kerry Kincaid

    Director of Communications, West Park Foundation

    01 of 07

  • "We loved working with the whole Ramp team, from strategy to execution, and appreciated the genuine excitement that you showed for the project. The process of generating ideas and settling on a creative concept helped to ensure that the needs of our membership were reflected in the final product, and it was an energizing, positive experience for us. We loved the campaign and hope to build on it in the future. Your guidance throughout was strategic, thoughtful, and generous."

    – Laura Rock Gaughan

    Executive Director, Literary Press Group

    02 of 07

  • "Working with Ramp was a wonderful experience. Communities Create was such a unique project, which required a rapid response and new approach to production and audience engagement. They were up for the challenge, and also, professional, easy and fun to work with every step of the project, helping to creatively shape the initiative into the really special series it became."

    – Ramona Pringle

    Director at Creative Innovation Studio, Associate Professor, Toronto Metropolitan University

    03 of 07

  • "I think the work you’ve done on this brand project is outstanding and I could listen to you talk about it for hours. It’s so clear that you have a wealth of experience doing this. I love the new name too!"

    – Aimee Bruner

    Director, Special Projects, Campfire Circle

    04 of 07

  • "You wowed us with your pitch and then over-delivered every step of the way. It was so thought-provoking and fun to work with you. You moved ESG from communications strategy, to a new logo, to a creative platform, to a campaign in-market... and then welcomed everyone to a revamped website. You were a highlight of 2020."

    – Lisa Elder

    Client Project Lead, ESG United Church

    05 of 07

  • "What’s remarkable is that we were able to create what we see today in only 4 short months. From researching the needs of Canadians, to rethinking our brand proposition and positioning, to how we go-to-market, to building an incredible mobile-first web experience — the truth is, we rebuilt everything from the ground up, putting the success of our Clients first. I’d like to thank you for your tireless effort, your incredible creativity, and your passion."

    – Terry Yakimchick

    VP, Marketing, Farber Debt Solutions

    06 of 07

  • "It’s been a real pleasure working with the RAMP team. It was a fascinating process and we couldn’t be happier with the outcome. Thank you for sharing your expertise and insights throughout."

    – Elizabeth Sharpe

    Communications Director, World Animal Protection

    07 of 07


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Our work takes place on the traditional territory of many nations including the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee and the Wendat peoples that is now home to many diverse First Nations, Inuit and Métis peoples. Learn more