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“Social impact requires a social approach — great achievements result from collaboration and human-centred design.” — Shelley Mayer

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Making Room for Lived Experience

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5 Things That Attract the Right Agency Partner to Your RFP

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Gen Z and Mental Health Messaging: What the Data Shows

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Why Clinical Tone Ranks Second-Last in Mental Health Messaging, Even When Canadians Trust Clinical Sources

Research Reports

Over a quarter of Canadians Say they Aren’t Encountering Mental Health Messaging at All

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Our work takes place on the traditional territory of many nations including the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee and the Wendat peoples that is now home to many diverse First Nations, Inuit and Métis peoples. Learn more