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“Social impact requires a social approach — great achievements result from collaboration and human-centred design.” — Shelley Mayer

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Research Reports

Gen Z and Mental Health Messaging: What the Data Shows

Research Reports

Why Clinical Tone Ranks Second-Last in Mental Health Messaging, Even When Canadians Trust Clinical Sources

Research Reports

Over a quarter of Canadians Say they Aren’t Encountering Mental Health Messaging at All

Research Reports

What We Found When We Asked How Mental Health Messaging Is Reaching Canadians

Thought Leadership

Was Corporate Pride Support Ever Unconditional?

Research Reports

What Canadians Actually Know About Menstrual Equity

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Our work takes place on the traditional territory of many nations including the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee and the Wendat peoples that is now home to many diverse First Nations, Inuit and Métis peoples. Learn more