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What We Found When We Asked How Mental Health Messaging Is Reaching Canadians

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“Social impact requires a social approach — great achievements result from collaboration and human-centred design.” — Shelley Mayer

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Gen Z and Mental Health Messaging: What the Data Shows

Industry Insights

Why Clinical Tone Ranks Second-Last in Mental Health Messaging, Even When Canadians Trust Clinical Sources

Industry Insights

Over a quarter of Canadians Say they Aren’t Encountering Mental Health Messaging at All

Thought Leadership

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Thought Leadership

What Canadians Actually Know About Menstrual Equity

Thought Leadership

Is Mental Health Messaging Actually Reaching the People Who Need It?

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Our work takes place on the traditional territory of many nations including the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee and the Wendat peoples that is now home to many diverse First Nations, Inuit and Métis peoples. Learn more