Even if you’ve never been an intern you probably know the clichés: Fetching coffee, and not getting paid with anything more than “experience”. Career Edge was seeking to distinguish their services from that mindset. The target was graduating students from Ontario universities who were interested in practical, paid, on the job training that would lead to job placement in their field of study. On-campus pop-up booths with campaign-related swag, collateral material, and digital ads, and social media led students to the Career Edge site where they could learn more and register for the program.
Campaign | On-campus activation | Social Media | Website