2025 was a complicated year for purpose-driven brands. The environment that once supported CSR, DEI, sustainability, and social impact work became more polarized, with these programs facing heightened political and public scrutiny in the US. In Canada, organizations are navigating tighter budgets, rising costs, and higher expectations for transparency and equity. Generally, consumers are more […]
Strong partnerships, the kind that persevere and flourish have one thing in common: they’re purpose-aligned. I recently spoke at The Partnership Conference which brings together companies and causes to rethink partnerships. My session was all about creating mutually beneficial, lasting partnerships between nonprofits and for-profits (such as sponsorship, community investment, and cause marketing programs). I […]
Last month our president, Shelley Mayer hosted a panel at The Corporate Partnership Conference in Toronto. The panel ‘Getting to the heart of successful partnerships in conversation with TELUS and Kids’ Health Links,’ explored the relationship between charity, Kids’ Health Links Foundation, and its long-time corporate partner TELUS. Overall, the whole day echoed the idea […]
You may have heard that our president Shelley Mayer hosted a panel, ‘Getting to the heart of successful partnerships in conversation with TELUS and Kids’ Health Links’ at the Corporate Partnerships Conference last month. There were valuable tips and takeaways for non-profits throughout all of the conference sessions. Fundraisers and corporations alike were invited to […]
Certified B Corporations @GladstoneHotel and @RampAgencyTO launch an inspiring bi-weekly blog series #TorontoTheGood. The series sparks thoughtful conversations through interviews with influencers, social entrepreneurs, and innovators who are shining a light on the city’s toughest issues and championing change to make Toronto, and the world a better place. Al Ramsay is TD’s National Manager for […]
A few months ago, I attended Sustainable Brands in beautiful Vancouver B.C. It was the first time the conference was held in Canada, and it brought together over 3000 senior executives, brand strategists, and sustainability experts with one common purpose: to shape a sustainably abundant future for all. I knew this event was a great […]