How to maintain a healthy brand

The unofficial theme of 2020 is resilience. Current events are testing organizations, calling on brands to push past business as usual, adapt, and behave in ways they never thought possible. Everything is in flux and it might be causing you to question your organization’s core identity and ask “who are we now?” Just like a […]

Anti-racism: doing it right

As part of our commitment to anti-racism, specifically anti-Black and anti-Indigenous racism we’re doing the work to engage in analysis, education, and action. To remain accountable, we’ve set-up anti-racism working groups to focus on three key areas: naming and eliminating barriers preventing Black, Indigenous, and People of Colour (BIPOC) from entering and progressing in the […]

How to build a culture of trust in a federated non-profit

A “federated non-profit” organization has national, provincial and/or local offices, each operating as separate legal entities but under one brand mission. Through our work with many federated non-profits and charities over the years, we identified the challenges and successes that occur when attempting to build trust in the federated model. As we carry out our […]

Non-profits: Here’s 3 tips to enhance your corporate partnerships

You may have heard that our president Shelley Mayer hosted a panel, ‘Getting to the heart of successful partnerships in conversation with TELUS and Kids’ Health Links’ at the Corporate Partnerships Conference last month. There were valuable tips and takeaways for non-profits throughout all of the conference sessions. Fundraisers and corporations alike were invited to […]

Toronto The Good with Al Ramsay (TD)

Certified B Corporations @GladstoneHotel and @RampAgencyTO launch an inspiring bi-weekly blog series #TorontoTheGood. The series sparks thoughtful conversations through interviews with influencers, social entrepreneurs, and innovators who are shining a light on the city’s toughest issues and championing change to make Toronto, and the world a better place. Al Ramsay is TD’s National Manager for […]

5 tech essentials that every non-profit needs

Once upon a time, the good folks at non-profits relied heavily on grassroots marketing tactics like going door-to-door, organizing community rallies, raising their voice through megaphones and touring neighbourhoods with flyers and posters to garner support for a cause. Luckily, times have changed and while meeting people face-to-face is still arguably the best way to […]

Save the bees, please.

UPDATE: The Canadian government has just announced that it will phase out the use of bee-harming pesticides starting in 2021. We’re accustomed to happy endings. In books, movies, and t.v. shows. Most of us are optimistic that the day will be saved and everyone will live happily ever after. But what if there isn’t a happy ending […]

Federation leaders of top non-profits share insights & challenges – Part 2

Earlier this year, we hosted a Federation Leaders’ Knowledge Exchange. It was a great night of valuable conversations and insights from key leaders of federated non-profits (these are non-profits with national, provincial and/or local offices, each operating as separate legal entities but most commonly under one brand/banner). Leading up to the event, we asked each […]

Alzheimer’s awareness month: stigma and the need for understanding

Perhaps it’s fear. Perhaps it’s ignorance. Perhaps it’s a bit of both that causes many people to offer up a half-hearted joke about forgetfulness when I tell them about our campaign for the Alzheimer Society of Canada. The campaign is live now, throughout January, which is Alzheimer’s Awareness Month. The jokes are a predictable but […]

The philanthropic landscape is changing

A wealth transfer, a gender shift, a leadership gap, an aging population, and a rapidly changing tech sector are all forces that influence how funds flow between philanthropists, non-profit organizations, and social businesses. This shift in the philanthropic landscape is the inspiration behind Karma & Cents: A new venture that brings together unlikely pairings to rapidly […]