What does home mean to you? For me, home is my exhale. It’s where I feel safe, loved, comfortable, and at ease. I feel extremely privileged to have a home that I can afford in my neighbourhood of choice. And in our home, we are surrounded by a community that supports my family’s health and […]
Strong partnerships, the kind that persevere and flourish have one thing in common: they’re purpose-aligned. I recently spoke at The Partnership Conference which brings together companies and causes to rethink partnerships. My session was all about creating mutually beneficial, lasting partnerships between nonprofits and for-profits (such as sponsorship, community investment, and cause marketing programs). I […]
Our bi-annual Federation Leaders’ Knowledge Exchange brings together senior executives from some of our country’s largest federated charities and non-profits. It’s a forum to discuss and share ideas, collaborate, and exchange best practices to improve capacity in the charitable sector. This time around, we focused on how organizations should choose the best federated non-profit funding […]
A “federated non-profit” organization has national, provincial and/or local offices, each operating as separate legal entities but under one brand mission. Through our work with many federated non-profits and charities over the years, we identified the challenges and successes that occur when attempting to build trust in the federated model. As we carry out our […]
You may have heard that our president Shelley Mayer hosted a panel, ‘Getting to the heart of successful partnerships in conversation with TELUS and Kids’ Health Links’ at the Corporate Partnerships Conference last month. There were valuable tips and takeaways for non-profits throughout all of the conference sessions. Fundraisers and corporations alike were invited to […]
Certified B Corporations @GladstoneHotel and @RampAgencyTO launch an inspiring bi-weekly blog series #TorontoTheGood. The series sparks thoughtful conversations through interviews with influencers, social entrepreneurs, and innovators who are shining a light on the city’s toughest issues and championing change to make Toronto, and the world a better place. Kiana ‘rookz’ Eastmond is the founder of […]
Certified B Corporations @GladstoneHotel and @RampAgencyTO launch an inspiring bi-weekly blog series #TorontoTheGood. The series sparks thoughtful conversations through interviews with influencers, social entrepreneurs, and innovators who are shining a light on the city’s toughest issues and championing change to make Toronto, and the world a better place. Luke Anderson is a champion for accessibility; […]
Once upon a time, the good folks at non-profits relied heavily on grassroots marketing tactics like going door-to-door, organizing community rallies, raising their voice through megaphones and touring neighbourhoods with flyers and posters to garner support for a cause. Luckily, times have changed and while meeting people face-to-face is still arguably the best way to […]
Perhaps it’s fear. Perhaps it’s ignorance. Perhaps it’s a bit of both that causes many people to offer up a half-hearted joke about forgetfulness when I tell them about our campaign for the Alzheimer Society of Canada. The campaign is live now, throughout January, which is Alzheimer’s Awareness Month. The jokes are a predictable but […]
Non-profits often contact me when their communications efforts no longer produce satisfactory results. They can struggle to evaluate their communications investments, innovate, and improve. A quick communications audit can highlight where teams may have fallen into a communications rut, providing a fresh perspective on how to optimize resource allocations to maximize impact. We can all get […]