This National Volunteer Week, let’s take a moment to recognize the 12.7 million Canadians who make our country a better place through their volunteer efforts. As we reflected on our volunteer work, we started thinking… while volunteering is something we do because we love to give back, it also provides us with excellent value. When […]
About a year ago in this space, I considered the waning year and what might be in store for us in 2017. It feels like we blinked and ended up right where we began only with another trip around the sun under our belts. My feelings then were pretty much the same as they are now. […]
Perhaps it’s fear. Perhaps it’s ignorance. Perhaps it’s a bit of both that causes many people to offer up a half-hearted joke about forgetfulness when I tell them about our campaign for the Alzheimer Society of Canada. The campaign is live now, throughout January, which is Alzheimer’s Awareness Month. The jokes are a predictable but […]
Non-profits often contact me when their communications efforts no longer produce satisfactory results. They can struggle to evaluate their communications investments, innovate, and improve. A quick communications audit can highlight where teams may have fallen into a communications rut, providing a fresh perspective on how to optimize resource allocations to maximize impact. We can all get […]
As a full-service marketing and communications agency in the social profit sector, we work with many charities, non-profits, and social enterprises. We’re no strangers to national federations and how to manage the opportunities and challenges they encounter when it comes to marketing, communications, and coast-to-coast fundraising. What’s a federation anyway? A federation is an organization with […]
5 TIPS TO CREATING A CONNECTION Your cause, foundation, or charity exists to make a difference in the world, and the effect you have on the lives of the people you help is a source of inspiration. Tapping into it, and telling their impact stories in a way that captivates, can be a vital element […]
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