Strong partnerships, the kind that persevere and flourish have one thing in common: they’re purpose-aligned. I recently spoke at The Partnership Conference which brings together companies and causes to rethink partnerships. My session was all about creating mutually beneficial, lasting partnerships between nonprofits and for-profits (such as sponsorship, community investment, and cause marketing programs). I […]
The unofficial theme of 2020 is resilience. Current events are testing organizations, calling on brands to push past business as usual, adapt, and behave in ways they never thought possible. Everything is in flux and it might be causing you to question your organization’s core identity and ask “who are we now?” Just like a […]
The Ramp spotlight is on and we’re giving you a chance to get to know us better. Here’s what we found out about Jeff Gougeon, our Senior Project Manager. Meet Jeff Gougeon, our new Senior Project Manager: Where did you grow up? I grew up in Sudbury. I spent many summers at a cottage in […]
Now that the snowy dust of the holidays has settled, many of our clients are approaching us for strategic advice, marketing tips and creative ideas about how to achieve the maximum impact from their organization’s marketing budget. We know that finding inspiration in the day to day grind of getting things done can be tricky, so […]
About a year ago in this space, I considered the waning year and what might be in store for us in 2017. It feels like we blinked and ended up right where we began only with another trip around the sun under our belts. My feelings then were pretty much the same as they are now. […]
What a wonderful time of year. As our American friends finish celebrating Thanksgiving with their loved ones and counting their blessings, retailers kick-off the holiday shopping blitz with Black Friday and Cyber Monday. The attitude of gratitude quickly dissipates as videos emerge of people getting trampled while rushing to save big on electronics and home […]
We’re all in this together. “The B Corp movement is one of the most important of our lifetime, built on the simple fact that business impacts and serves more than just shareholders—it has an equal responsibility to the community and to the planet.” – Rose Marcario, CEO of Patagonia A few months ago, we had […]
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