How to maintain a healthy brand

The unofficial theme of 2020 is resilience. Current events are testing organizations, calling on brands to push past business as usual, adapt, and behave in ways they never thought possible. Everything is in flux and it might be causing you to question your organization’s core identity and ask “who are we now?” Just like a […]

How to build a culture of trust in a federated non-profit

A “federated non-profit” organization has national, provincial and/or local offices, each operating as separate legal entities but under one brand mission. Through our work with many federated non-profits and charities over the years, we identified the challenges and successes that occur when attempting to build trust in the federated model. As we carry out our […]

Corporations: Here’s 3 tips to make the most of your non-profit partnerships

Last month our president, Shelley Mayer hosted a panel at The Corporate Partnership Conference in Toronto. The panel ‘Getting to the heart of successful partnerships in conversation with TELUS and Kids’ Health Links,’ explored the relationship between charity, Kids’ Health Links Foundation, and its long-time corporate partner TELUS. Overall, the whole day echoed the idea […]

Non-profits: Here’s 3 tips to enhance your corporate partnerships

You may have heard that our president Shelley Mayer hosted a panel, ‘Getting to the heart of successful partnerships in conversation with TELUS and Kids’ Health Links’ at the Corporate Partnerships Conference last month. There were valuable tips and takeaways for non-profits throughout all of the conference sessions. Fundraisers and corporations alike were invited to […]

How to inspire fiercely loyal brand love

Have you ever wondered why some brands inspire a fiercely loyal following, while others fight tooth and nail to make a splash? Let’s talk about brand love. Perfectly illustrated (pardon the pun) here. “This person must really love tacos,” I thought as I examined the permanent homage. But what’s even more shocking is how much […]