The Power of Connection and Collaboration: Insights from the Partnership Conference (Part 1) 

The Partnership Conference has been a highlight on my calendar since it launched back in 2019. Each year, it brings together companies and causes committed to driving social impact through meaningful partnerships. It’s one of my favourite events, not just for the incredible program Brad Offman curates each year but for the opportunity to connect with colleagues I’ve known for years—people who have been working in the purpose space—alongside meeting new voices and innovators who bring fresh perspectives.

One theme that struck me from this year’s conference was the power of human connection—how relationships, trust, and shared purpose can drive real change in our communities.

The Power of a More Connected Canada

Pete Bombaci, founder of the GenWell Project, opened the conversation by addressing one of Canada’s most overlooked issues: social isolation. Bombaci emphasized that human connection is essential for individual well-being and creating healthier, happier communities. He challenged attendees to think about the small ways we can reconnect with others in an increasingly fragmented society. For example, organizing a community meal, connecting socially with colleagues from work, or starting a conversation with a neighbour. Bombaci emphasized that these seemingly small actions can have a ripple effect, strengthening both individual and community well-being.

His message was clear: while the pandemic heightened the need for social connection, the issue existed long before—and remains critical. From community events to workplace initiatives, fostering connection can act as a catalyst for well-being, engagement, and collective progress.

Authentic Partnerships: Building Trust and Purpose

Jamal Burger (Executive Director, Kick Back) and Wil Cramer (Marketplace Merchandiser, ASICS Canada Corporation) shared how a donation of leftover products led to a long-term authentic partnership. Their session delved into the importance of mutual trust, shared values, and understanding each partner’s unique contributions.

Burger spoke about the power of showing up consistently—not just with resources but with genuine engagement and a commitment to co-creation. Cramer added that partnerships thrive when brands step back and let community organizations lead within their spaces, creating room for authentic storytelling and impact.

The session reinforced that authenticity is about more than good intentions—actively listening, building trust over time, and ensuring that both sides benefit from the partnership.

Human Connections Fuel Stronger Partnerships

Durham Youth Services is critical in helping youth overcome housing crises through prevention, rapid rehousing, and long-term housing stability programs. Critical early intervention and prevention programs have been supported for many years by Home Depot Canada Foundation’s bi-annual Orange Door Project, a customer donation campaign with donation requests made by local store associates.

What makes this partnership so successful is the emphasis on genuine connection between Home Depot associates and Durham Youth Services. The local store team selected them as a community partner and is directly involved in building strong relationships throughout the year. Durham Youth Services staff work closely with store associates—attending events, participating in store barbeques, and sharing stories about how the funds raised are used to create lasting impact. These interactions help associates feel personally connected to the cause, empowering them to confidently engage customers in the campaign and ask for donations.

Conclusion: Building Communities Through Connection

The Partnership Conference reinforced that at the heart of every successful collaboration is human connection. Reflecting on these stories and insights, I’m reminded of why this conference is so important. It’s not just about the inspiring programming—it’s about the opportunity to connect with people who share a passion for driving purpose and impact. These connections, both personal and professional, are what fuel the partnerships that create stronger, healthier communities.

Stay tuned for Part 2, where we’ll explore how data, technology, and innovation are transforming the way social impact is measured and scaled.