AboutFace

Challenge

60% of people with facial differences report negative workplace impacts: staring, difficult recruiting experiences, stalled career progression, even bullying. Yet HR and DEI professionals rarely recognize facial difference as its own protected category, leaving a community with real professional barriers largely invisible within existing diversity conversations.

Solution

Ramp developed the "My Difference Should Make No Difference" campaign, anchored by a bold headline that needed no explanation. The campaign featured the real experiences of people living with facial differences, sharing their professional successes and challenges to validate what the facial difference community goes through every day. For HR and DEI professionals, the campaign served as an education tool, surfacing gaps in typical inclusion strategies and correcting common misconceptions. It positioned AboutFace as a trusted resource for organizations working to reflect the facial difference community in their DEI efforts, with tailored awareness content spanning HR functions from talent acquisition to leadership development.