Campfire Circle

Healing Through Happiness

Challenge

Develop a new name, brand, and identity to launch the merger of two historic organizations: Camp Oochigeas and the former Camp Trillium.

Solution

With reverence for the life-changing magic of an organization whose purpose is to be the ‘normal’ that allows kids with cancer to simply be kids, Ramp established a brand promise: In our world, no child is deprived of a childhood experience. With research and co-creative support from key stakeholders like staff, donors, volunteers and partners, we developed a unifying, differentiating name and tagline that communicates the equity and timelessness of the brand: Campfire Circle — Healing through happiness. Ramp not only established a bold new name and identity, but developed detailed brand guidelines, graphic elements, digital assets, brochures, annual reports and presentations to bring this powerful and life-changing new brand to life for decades to come.

Services

Research

Insights

Brand Strategy

Communications Strategy

Brand Identity

“I think the work you’ve done on this brand project is outstanding and I could listen to you talk about it for hours. It’s so clear that you have a wealth of experience doing this. I love the new name too!”

– Aimee Bruner

Director, Special Projects, Campfire Circle

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Our work takes place on the traditional territory of many nations including the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee and the Wendat peoples that is now home to many diverse First Nations, Inuit and Métis peoples. Learn more