Campfire Circle

Challenge

Develop a new name, brand, and identity to launch the merger of two historic organizations: Camp Oochigeas and the former Camp Trillium.

Solution

With reverence for the life-changing magic of an organization whose purpose is to be the ‘normal’ that allows kids with cancer to simply be kids, Ramp established a brand promise: In our world, no child is deprived of a childhood experience. With research and co-creative support from key stakeholders like staff, donors, volunteers and partners, we developed a unifying, differentiating name and tagline that communicates the equity and timelessness of the brand: Campfire Circle — Healing through happiness. Ramp not only established a bold new name and identity, but developed detailed brand guidelines, graphic elements, digital assets, brochures, annual reports and presentations to bring this powerful and life-changing new brand to life for decades to come.