Holy Trinity School

Challenge

Disrupt perceptions and interrupt the status quo of the category to ignite people’s curiosity for the HTS brand and inspire people to join the community.

Solution

Following a comprehensive community consultation we developed the powerful brand promise: “HTS transforms lives” and brand positioning, “HTS is the world-class learning ecosystem that inspires individuals to live their best self. By providing a safe space to experience self-discovery and connection, individuals can ignite, explore and fulfill their curiosity because HTS knows that transforming lives transform the world.” We developed a distinct visual and verbal brand identity. This included a new masterbrand, the HTS Learning Network, and a colour treatment and naming system to allow the sub brands to stand alone or together as a set. We also crafted the tagline “Curiosity Changes Everything,” a powerful new brand copy for their website and led the development of an inspiring brand video that would bring the HTS brand story to life on their website and in the digital campaign.