Ontario Society of Professional Engineers

Challenge

Drive membership sign-ups to OSPE and highlight their vital role in helping Ontario’s engineers thrive.

Solution

Engineers are behind everything. It’s an insight that Ramp leveraged to help the Ontario Society of Professional Engineers (OSPE) drive membership and highlight the vital role they play in supporting engineers in Ontario. We drove interest by featuring stand-out OPSE members doing exceptional things to make Ontario work. We then invited other engineers — non-members — to join in the remarkable work that OPSE engineers are doing to help change the world. Our call-to-action, “Go ahead. Change the world. We’ve got your back” drove users to visit a dedicated microsite. Once there, audiences could learn about featured engineers and how OPSE supports the careers and businesses of its members. The project included the tagline, “Behind Every Great Engineer” to further reinforce how OSPE is dedicated to the success of its members.