Plan International Canada

Challenge

Bring awareness and public support for the 2.7 million deaths that occur every year during birth in the Global South.

Solution

Ramp helped Plan International Canada passionately invite the Canadian public to pledge their name to help change the birth story for women, children and families in the developing world. In support of Plan’s SHOW (Strengthening Health Outcomes for Women and Children) project, Ramp facilitated public endorsement for the cause through dynamic and inspired digital advertising and video content. Proudly, we exceeded our campaign goals in record time and helped everyday people take action toward this critical, and formerly hidden, cause.