SolarShare

Challenge

Rebrand SolarShare to grow its member and bondholder base and attract more high net worth investors.

Solution

Ramp identified that SolarShare’s existing brand and image did not represent their true level of innovation and trustworthiness of the green energy co-operative. We developed a fresh visual identity for SolarShare, worthy of their high net worth investors. Creating a new logo, tagline, and supporting materials, Ramp also developed an integrated marketing and PR campaign. We successfully integrated SolarShare’s advertising, events, digital marketing, social media, member relations and media relations around their updated identity and the impact investing space. Bond sales increased 83% year-over-year after launching the new identity and materials.