Ramp Pulse

Ramp and Caddle, have teamed up to help brands, organizations, and communicators understand where the gaps are between what a sector is putting into the world and what is getting through.

Caddle runs Canada’s largest daily survey panel, which means we can ask the country a question on Monday and know the answer by Friday. Caddle gets us the data, and Ramp works out what it means for the people who have to write the campaign.

Each Pulse Report picks one topic and puts a short set of questions to Canadians: what the language means to them, where they come across the issue, and what would make them believe it. We publish the answers along with what we would do differently if we were writing the campaign.

Mental Health Communications in Canada

We asked Canadians where they come across mental health messaging, whether they believe it, and what makes them act on it. The findings cover how credibility gets built, which channels people actually register, and which groups current campaigns reach least.

Useful for: brand marketers, communicators, and health organizations working on mental health in Canada.

Download the report ↗

The Menstrual Equity Conversation in Canada

We asked Canadians what they understand menstrual equity to mean, how they respond to the terms the sector uses, and who they think the issue affects. The findings cover where the vocabulary creates distance, which framings work across age groups, and what to change in campaign copy.

Useful for: nonprofits, product brands, school boards, and public sector teams communicating on menstrual health.

Download the report ↗

Coming Soon: The Credit Union Awareness Gap

Do Canadians understand what makes a credit union different from a bank, and is the sector’s messaging doing anything to close that gap? Publishing Fall 2026.

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More Pulse Reports on the way

We’re working through the next set of topics now. Check back for the next release, or get in touch if there’s a subject you’d like us to take on.