MEANINGFUL WORK, PRO BONO.
Pro Bono Week is here.
It’s a global movement that celebrates doing pro bono work and using business as a force for good to help make a positive impact across communities.
This year, we’re volunteering our time and marketing expertise to help young entrepreneurs as part of Futurpreneur Canada’s Growth Accelerator program.
Futurpreneur has helped launch over 9,500 Canadian businesses, supporting over 11,000 young business owners and creating nearly $300 million in estimated tax revenue. That’s good news for everyone!
This week, we’ll meet with growth-minded business leaders from across Canada to give them marketing advice and help them take their business to the next level. We hope our pro bono advice can help them strengthen their communities and also create a ripple effect that benefits the entire economy.
Learn more about each business:
FanFit Gaming Designs
FanFit Gaming Designs manufactures and delivers high-quality fanfare merchandise for gamers with a focus on the e-sports community. They want to build a stronger marketing presence and an influencer marketing strategy to raise awareness and also create positive customer experiences that drive sales.
Fitset is a digital platform that helps people discover, book, and sweat in studios across their city. The brand partners with boutique fitness studios and fitness businesses to provide a diverse set of activities in various locations. They’re looking for marketing support to help expand their membership and grow revenue.
House of VR
House of VR is a premier Virtual Reality lounge and event space in Toronto’s vibrant Queen West neighbourhood. They host pop-up events for businesses and transform their space into an experiential hub for a variety of brands. They want to continue hosting business-to-business pop-up events, therefore they need some strategic advice about how that might impact their brand.
Igloo is a four-part travel pillow set made of memory foam. It aims to make travel more comfortable because the pillow supports the head at 360 degrees. This solves an issue that most travelers have dealt with at some point in their lives. The team wants to add airports to their distribution network and use marketing to make their product more recognizable among consumers.
Little Robot Friends
Little Robot Friends creates toys, apps, and teaching materials to empower kids that are aged 7 and up to code and think creatively using technology. They combine hands-on making with storytelling with creative exploration to teach technology in a fun and engaging way. With new products launching, they want to grow sales and get new email subscribers through new marketing initiatives and an updated brand strategy.
North Brewing Company
North Brewing Company is an award-winning microbrewery located in Dartmouth, Nova Scotia. They’re dedicated to leadership in quality, innovation, and sustainability and they also hope to become as close to zero emissions as possible as they expand into a larger production facility. They’d like to use marketing to sustain their growth. They’d also like to brand their new social enterprise which raises funds for the Nova Scotia Nature Trust and be able to communicate its impact with their audiences.
Sidekick develops recovery tools for athletes. Their flagship product is a recovery scraper that’s based on an ancient Chinese technique known as Gua Sha. The goal is to use marketing to grow, increase sales and differentiate themselves from their competitors. They also want to explore how communicating their brand story can build stronger relationships with their customers.
Teasetea creates modern tea blends with a portion of proceeds going to support organizations dedicated to the empowerment of women through their Charitea Program. They believe in helping customers and the organizations they support reach their goals, one sip at a time. They want to increase sales, retail partnerships and expand their distribution network. The brand is also launching a new product line. They want to use marketing to better tell their social responsibility story.
Vital House is an e-commerce business that specializes in powdered meal replacements. The brand uses their own recipes and they also manufacture and distribute their products from Toronto. They believe that eating well and leading a healthy active lifestyle shouldn’t be difficult or expensive. The company wants to use marketing to showcase its core vision to help people do more of what they love.
We’re looking forward to providing pro bono advice to this cohort of entrepreneurs and learning more about their diverse and innovative businesses at this week’s Futurpreneur Canada’s Growth Accelerator event. Want to take part in more meaningful pro-bono work? Send us a note and we’ll share our tips.