World Animal Protection
The World Can’t Wait
Challenge
Animal-loving Canadians had a misconception: In order to get involved, they would have to take extreme measures. Ramp needed to move people to take action.
Solution
Ramp uncovered key motivators to turn complacency into urgency. We introduced a fresh campaign that clarified the ease with which Canadians can help animals live better lives and inspired people to need to know more. The work involved consumer research and insights, brand and communications strategy, creative ideation and multi-channel media planning. The work paid off; engagement with World Animal Protection’s content far surpassed industry standard with a 33% jump in time spent.
World Animal Protection
Services
Research
Insights
Brand Strategy
Communications Strategy
Campaign
"It’s been a real pleasure working with the RAMP team. It was a fascinating process and we couldn’t be happier with the outcome. Thank you for sharing your expertise and insights throughout."
– Elizabeth Sharpe
Communications Director, World Animal Protection
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