World Animal Protection

The World Can’t Wait


Animal-loving Canadians had a misconception: In order to get involved, they would have to take extreme measures. Ramp needed to move people to take action.


Ramp uncovered key motivators to turn complacency into urgency. We introduced a fresh campaign that clarified the ease with which Canadians can help animals live better lives and inspired people to need to know more. The work involved consumer research and insights, brand and communications strategy, creative ideation and multi-channel media planning. The work paid off; engagement with World Animal Protection’s content far surpassed industry standard with a 33% jump in time spent.




Brand Strategy

Communications Strategy


"It’s been a real pleasure working with the RAMP team. It was a fascinating process and we couldn’t be happier with the outcome. Thank you for sharing your expertise and insights throughout."

– Elizabeth Sharpe

Communications Director, World Animal Protection


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Our work takes place on the traditional territory of many nations including the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee and the Wendat peoples that is now home to many diverse First Nations, Inuit and Métis peoples. Learn more