Why Menstrual Equity Belongs in the Health Conversation

On the work The Period Purse is doing, and why it matters

Period products are a basic health necessity. For a significant number of Canadians, they are also out of reach. Period poverty affects people across income levels and life circumstances, and it is made harder to address by the stigma that still surrounds menstruation. When something is treated as unmentionable, institutions are less likely to prioritize it and people struggling with access are less likely to ask for help.

The Period Purse has been working to change that. Canada’s first registered charity focused on menstrual equity, they advance access to period products while pushing for the policy and cultural shifts needed to address stigma at its roots. Their work spans community partnerships, national advocacy, educational programming, and policy engagement at the federal and provincial level.

As the organization grew, so did the demands on their digital presence. Ramp redesigned The Period Purse’s website as a fully bilingual, WCAG-accessible platform built to scale with them. The modular design lets their team manage and update content independently, while clear pathways guide donors, volunteers, educators, and community partners to what they need. Resources like their period tracker, educational bookings, and downloadable zines are integrated throughout.

For advocacy organizations, the website is the front door to everything. It needs to be accessible, bilingual, and make it easy for people to act. That shaped every decision in the project.

This partnership also reflects something we hold personally at Ramp. We have internal policies that support workers experiencing menstruation and menopause, because we believe normalizing those conversations in the workplace matters. Working with The Period Purse was an extension of that commitment.

The Period Purse is one of the health and wellbeing organizations featured in Ramp’s 2025 Impact Report.

Read the full case study or explore the 2025 Impact Report to see more of the work.