What Canadians Actually Know About Menstrual Equity

There is no shortage of research on menstrual health in Canada. Reports on period poverty, product access, stigma, and policy exist in abundance. What’s less explored is the communications layer.

Is the language organizations are using actually landing? What does the broader public understand about menstrual equity today? Those are the questions we set out to answer.

This spring, Ramp partnered with Caddle, Canada’s largest mobile-first consumer research platform, to survey 8,592 Canadians on how menstruation and menstrual equity are understood and talked about publicly.

The result is the Ramp Pulse:The Menstrual Equity Conversation in Canada — a short, focused report built for brands, organizations, and communicators working in this space.

Why this matters to us

Ramp has a formal Menstruation and Menopause Policy that provides workplace support for team members experiencing menstruation, perimenopause, PMS, PMDD, and menopause. We offer flexible working arrangements and accommodations because these experiences are real, varied, and can have a meaningful impact on how people work. 

We don’t think that should be invisible in a workplace, and we don’t think it should be invisible in public conversation either.

That commitment is also why we were thrilled to work with The Period Purse, Canada’s first registered charity dedicated to menstrual equity. We redesigned their digital platform to better support their advocacy, education, and community work across the country. That relationship pushed us to think harder about whether the sector’s communications efforts are actually cutting through to the public they’re trying to reach.

What the data tells us

The findings surprised us. Awareness of the term “menstrual equity” is lower than you might expect, the associations people make when they do recognize it are narrower than what the sector is actually working on, and the generational story is more nuanced than a simple young versus old split.

The report is a (deliberate) quick read. It’s designed for people who want clear, useful insight without wading through a lengthy PDF.

Download the report here.

If you’d like to dig into the data further, or explore what these findings mean for your organization’s communications strategy, we’d love to talk.

More Pulse Reports coming soon!

In partnership with our friends at Caddle, Ramp is launching Pulse Reports: ongoing research designed to help communicators, especially those in social impact, better understand and reach their audiences.

One of our first reports focuses on mental health. We’ve asked Canadians directly how mental health messaging is finding them, what makes it feel relevant, and whether they think it’s reaching the people who need it most.

We’ll publish what we find in June. If you want to be among the first to see this report and others, sign up below.