Whether it’s developing creative strategies and executions, positioning an organisation to stand out, or translating a vision into an idea people can get behind, Jim’s words and ideas move supporters, stakeholders and consumers alike. Recognized with dozens of industry awards for writing, branding and digital creativity, Jim has helped hundreds of non-profits in addition to many corporate and government clients. His naming and re-branding work includes United Way Canada, Indspire, Faith Life Financial and many educational institutions from UBC to Memorial University, as well as fundraising campaigns for the University of Ottawa, McGill and others. He’s also a digital marketer from way back, having launched both Hotmail and MSN in Canada. His prior engagements include a decade as Vice-President and Creative Director of Manifest Communications, North America’s social marketing pioneer, as well as being the long-time Senior Writer at Roche Macaulay and Partners, named Canada’s Agency of the Decade by Marketing Magazine.
Better talent, bigger impact