Karly Gaffney

An integrated strategic planner with over 17 years of marketing and communications experience, Karly is an intuitive, values-driven passionate planner focused on delivering impactful work that achieves better outcomes.

She has worked at various Social, Digital, PR and Creative agencies leading creative strategy & campaign development, brand strategy, integrated communications planning, thought leadership and narrative development for clients across public & social sector, corporate & finance, tech and consumer sectors.

Karly takes an insights-first approach to everything she does, always seeking to find a more relatable connection that is rooted in something true and meaningful. Leveraging research and insights to truly understand how an audience feels, what they think and what drives them, to taking a pulse on how culture is impacting their attitudes and behaviours. From discovery to deployment, she helps connect the dots between the right insights, the right approach, and the right execution that supports her client’s business goals.

Karly is most passionate when working with purpose-led brands and social impact organizations with big missions, big challenges, and big plans to co-create a better world for everyone.